“The brand has built up a devoted following; Noble notes their customer base ranges from repeat buyers who look for the pop-up every year to visitors from out of town who have been drawn in by the colourful interior. “We have some people that come every day or every week because we’re constantly putting out new stock. Since it’s a once-a-year pop-up, we don’t save anything — we just box and process as we go, so people like to come back and sort of treasure hunt,” she says.”
— Streets of Toronto